Router Protocol
2021–2025
Founding marketer · first employee
Joined a cross-chain infrastructure protocol as employee #1, before there was a brand, a community, or a user.
Owned marketing end to end for four years: positioning, content, social, community, launch campaigns, and ecosystem communications — through a full market cycle.
- 0 → $50M+ brand
- First employee
- 4 years, full cycle